edrawings.com website redesign

eDrawings.com is series of software for sharing and viewing CAD files that has been generated by using solidworks products. The website is dated, and my role was to connect business goal with users goals, and come up with a content strategy that meets business goal and user goal.

 
 

Problem

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Website is outdated, information presented on the site is confusing and hard to digest for its users. Research

Collaborating with R&D team as well as the designers in our office in France. I utilized the existing content on the website today and the data I got from Google Analytics to analyze user behaviors and user flows. Based on that I was able to generate user personas, create user flows that would aid the design of the new site. I also research on our competitors and their products and analyzed how our competitors organized the information on the site and what strategy they’ve applied on their pages.

 

Research

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Collaborating with R&D team as well as the designers in our office in France on personas, user flows and information architecture.I utilized the existing content on the website today and the data I got from Google Analytics to analyze user behaviors and user flows. Based on that I was able to generate user personas, create user flows that would aid the design of the new site. I also research on our competitors and their products and analyzed how our competitors organized the information on the site and what strategy they’ve applied on their pages.

 

Solution

Create a site with clear and scannable information for its users. Applied user research, content strategy and utilized google analytics data.