This is a class assignment that I worked on, the objective is a new local donut shop has opened in the area, and I was hired to design their website. The paper prototype I am presenting is a scenario of how a user go from landing on the website to successfully placing an order.
Dave is a 31 years old office worker. He would like to order donuts and pick them up on his way to work. Since he is short on time, this will save him the hassle of waiting in line.
Customer Journey Map
The customer journey map indicates the persona's use f a service as a descriptive narrative, from first exposure to final transaction.
Key path scenario
Key path is the steps that the user takes in order to reach the final destination.